What make your store and shop stand out from anyone else’s? Focus on creating something that no one else has or something you can make personal for someone that no one else will get anywhere else, that will make you the person that stands out. Someone will ask you where did you get that? Then you will get the word out to others and they will eventually see your store, your shop, or even you online and come to you for that special gift or even that personal thing they have been looking for. For me I always like the one thing I have never seen anywhere else. The different, the unique, the odd!